Join us in Orlando, November 4–7, for the SMA Conference, where one of the world’s most iconic brand destinations — home to Walt Disney World and Universal Orlando — sets the stage for exploring the power of loyalty. As consumers face endless choices and increasingly strong personal beliefs, brands must navigate the complex intersection of brand loyalty and ideological loyalty. This year’s theme invites researchers to examine how these forces shape consumer behavior, strategy, and long-term relationships, while welcoming innovative work across all areas of marketing. Engage in meaningful scholarship by day and enjoy Orlando’s dining, entertainment, and energy by night for a conference experience that’s both intellectually stimulating and memorable.
Submission Window Opens February 10, 2026
Host hotel for the SMA Conference, the Hilton Orlando Lake Buena Vista puts you right in the middle of the action at Walt Disney World®. Steps from Disney Springs®, attendees can enjoy dozens of restaurants, live entertainment, and nightlife perfect for networking and unwinding after sessions. The newly renovated, AAA Four Diamond hotel features modern rooms, spacious meeting space, on-site dining and bars, resort-style pools, and complimentary Disney transportation — making it easy to balance learning, connecting, and a little Florida fun.
Orlando, Florida
