Join us in Orlando, November 4–7, for the SMA Conference, where one of the world’s most iconic brand destinations — home to Walt Disney World and Universal Orlando — sets the stage for exploring the power of loyalty. As consumers face endless choices and increasingly strong personal beliefs, brands must navigate the complex intersection of brand loyalty and ideological loyalty. This year’s theme invites researchers to examine how these forces shape consumer behavior, strategy, and long-term relationships, while welcoming innovative work across all areas of marketing. Engage in meaningful scholarship by day and enjoy Orlando’s dining, entertainment, and energy by night for a conference experience that’s both intellectually stimulating and memorable.
Marketing Education Review
Advancing Excellence in Professional Selling and Sales Management Education
This special issue of Marketing Education Review seeks to consolidate and advance our collective knowledge of how to best educate and train the sales professionals and leaders of today and tomorrow. We invite empirical, conceptual, and methodological contributions from across the entire landscape of professional selling and sales management education. The goal is to create a comprehensive special issue that addresses foundational questions,
explores contemporary challenges, and provides actionable insights for educators, administrators, and training professionals dedicated to
advancing excellence in the field.
Marketing Strategy Education in the Age of Artificial Intelligence
This special issue of Marketing Education Review explores how artificial intelligence is reshaping marketing strategy education and the preparation of students for AI-enabled marketing careers. The issue welcomes conceptual, empirical, pedagogical, case-based, and practitioner-oriented research examining how AI can be integrated into strategy courses while continuing to develop critical thinking, creativity, ethical reasoning, and managerial judgment. Potential topics include curriculum redesign, AI-supported strategic decision making, experiential learning, assessment, faculty adoption, and the evolving skills needed by future marketing strategists.
Steps away from Disney Springs®, Hilton Orlando Buena Vista Palace - Disney Springs® Area offers a memorable experience with magical amenities. The property features a Skybridge that provides direct access to Disney Springs® with a continuous shuttle service to the four Disney Theme Parks. With the five on-property dining options and expansive Float Lagoon pool with private poolside cabanas, a kid’s splash pad, and a relaxing lazy river, the Hilton Orlando Buena Vista Palace will make your vacation dreams come true.
Orlando, Florida
