Marketing Education Review
Advancing Excellence in Professional Selling and Sales Management Education
This special issue of Marketing Education Review seeks to consolidate and advance our collective knowledge of how to best educate and train the sales professionals and leaders of today and tomorrow. We invite empirical, conceptual, and methodological contributions from across the entire landscape of professional selling and sales management education. The goal is to create a comprehensive special issue that addresses foundational questions,
explores contemporary challenges, and provides actionable insights for educators, administrators, and training professionals dedicated to
advancing excellence in the field.
Marketing Strategy Education in the Age of Artificial Intelligence
This special issue of Marketing Education Review explores how artificial intelligence is reshaping marketing strategy education and the preparation of students for AI-enabled marketing careers. The issue welcomes conceptual, empirical, pedagogical, case-based, and practitioner-oriented research examining how AI can be integrated into strategy courses while continuing to develop critical thinking, creativity, ethical reasoning, and managerial judgment. Potential topics include curriculum redesign, AI-supported strategic decision making, experiential learning, assessment, faculty adoption, and the evolving skills needed by future marketing strategists.
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